about us

Lucid is an independent, London-based PR agency specialising in music and branding across online and print.

Working across both major labels and emerging talent, since 2013 we have developed a reputation for breaking acts in a credible way and delivering campaigns with close consultation with management.

Handling all aspects of publicity, from bespoke creative features and interviews, to photo-shoots and cover features, across national print press and global online outlets, we strive to think outside the box and bring a fresh perspective to deliver impactful, innovative campaigns that elevate our artists.

With our close links to the branding world, our activations have linked our clients with key labels including Stüssy, Kiehl’s, Fiorucci, Puma and Nike.