Making good music is one thing. Getting people to actually hear it is another.
With new releases dropping every day and audiences discovering music across countless platforms, cutting through the noise isn’t easy. Whether you’re an emerging solo artist or an established band, getting your music in front of the right people takes more than a few social posts and a press release.
That’s where a reputable music PR agency comes in. Not to manufacture hype, but to connect your music with the people, platforms and conversations that matter.
Good Music Doesn’t Always Get Heard
A music PR agency helps to develop the media profile of the musician and puts them in front of the most relevant platforms for their genre and target audience, reaching those who are truly engaged in the music landscape; that will read the articles, attend the gigs, stream the music, and share it with their friends.
A music promotion agency will build a strategy around your music and where you want to take it, covering a music scene where attention is pulled in every direction, in which audience attention is becoming more and more divided across digital channels and platforms, traditional media and individual content creators.
Music discovery doesn’t happen in one place anymore. One listener might discover their next favourite artist through a radio show, another through an independent music blog, a playlist or a clip that’s taken from online.
A good music PR agency understands where those conversations are happening and, more importantly, which ones are worth being part of.
So PR should never be considered an afterthought. An experienced music agency, in London or elsewhere knows the culture, understands the audience and knows how to tell your story as well as build media relationships.
It’s About Who You Know (And Who Knows You)
A music PR agency has direct, established relationships with both UK and international journalists, editors, radio producers, bloggers, podcasters and others at all the outlets which matter, from broadsheets and tastemaker music magazines to blogs, webzines social media influencers.
London is a global hub for music media; an embedded music PR and promotion agency will have contacts in all the right places.
More Than Just a Press Release
At the same time, they’ll shape your story and sound into a compelling narrative to give editors something they want to write about. Ultimately, saving you the time, resources and expertise to develop your story yourself.
Equally, they’ll help you to make sure all your assets are ready to go for your release. This includes high resolution press shots, press releases, listening links, pre-save links, and music videos – while keeping everything visually cohesive.
Getting Your Music in Front of the Right People
Unlike advertising, PR gets your music talked about in the right places in the form of playlist inclusions, reviews, features and interviews. You just can’t buy this kind of third-party validation – it must be pitched in a timely and measured manner – which will put you in front of the key audiences that will align with your music and your story.
Timing Is Everything
Your PR will also coordinate magazine and digital lead times with your release dates and establishing interview schedules.
Finally, you’ll get a detailed report at the end of every campaign, outlining all highlights and features throughout.
What Music PR Can’t Do (And Why That’s Important)
A good music PR agency globally or within London can open doors, but it can’t guarantee what’s on the other side. No publicist can force a journalist to write about your music or a radio producer to play your latest track. Editorial decisions are ultimately down to the people making them and whether the track resonates with their audiences and current trends in the landscape. While PR can help to amplify a great release, it can’t guarantee coverage. But the right agency knows how to bring those elements together in a relevant and nuanced way, to give your release the best possible chance of being heard.
The Lucid Approach: No One-Size-Fits-All PR
As a leading communications agency, here at Lucid we are fully embedded with the music, media and creative scenes across London and beyond. There’s no blueprint for breaking an artist. What works for one release won’t necessarily work for the next.
We work with talented artists, creatives and editors across music, fashion and brands, and have more than 10 years of experience in what we do, so we’ve built up an extensive creative network. Discover our artist roster and recent work today for prime examples.
What we offer encompasses print and online press plus creative brand work, with a highly tailored approach to each artist we work with. We’ll help you secure impactful coverage across the most important platforms for you, with an integrated approach combining both traditional media relations and modern communications.
Let us tell your story in a way that resonates with your target audience, so that they literally listen to you. Got a release coming up? Tell us what you’re working on by contacting us today.